Superflux is a California-based lifestyle brand that weds cannabis with skate, surf, and streetwear culture. The brand ethos invites consumers to put down their phones and enjoy real experiences again. With a full line of cannabis-based products and owned brick-and-mortar locations, Superflux is a true lifestyle brand teaming with personality and wit. I helped develop the brand concept under the Acreage corporate umbrella in 2018.
The brand style for Superflux mirrors the irreverent, playful style of millennials today who are looking for a cannabis brand that embraces their quarks, flaws and personality (for better or worse). It’s a brand that aims to cultivate a dedicated tribe of like-minded individuals who like to add a lil bit of cannabis to their day-to-day. Project scope spanned:
Brand Positioning
Naming
Logos, fonts, colors, iconography
Voice & Tone
Packaging Design
