About
Launching JUUL in 2015 was an exciting time for the vape category. Our team developed JUUL to give consumers a fresh new alternative to smoking tobacco and other traditional tobacco products. It was the first of its kind and quickly grew to be the most profitable e-cig brand in history, overtaking competitors and big tobacco alike in just a few years. During that time, I worked as the Associate Brand Manager at JUUL and managed all facets of the brand leading up to and post launch.
